Blackhawk Network (BHN) is expanding its partnership with Mastercard®? to launch two new filtered prepaid card rewards products: the Drive Prepaid Card and the Grocery Prepaid Card. Designed to support more purposeful and relevant payment programs, these cards provide flexible reward options in high-demand redemption categories that align with targeted business goals.
The new prepaid card offerings are designed for organizations running corporate-funded reward programs, including employee recognition, customer loyalty, promotional incentives and goodwill efforts. The Drive Prepaid Card is ideal for mobility-related initiatives such as test drive promotions, EV adoption incentives, utility incentive programs or customer appeasements, while the Grocery Prepaid Card supports programs centered on everyday essentials--like employee wellness, seasonal recognition, grocery-focused, or inflation relief loyalty campaigns. Both of these category-specific cards help businesses deliver rewards that feel relevant to their recipients and are aligned with the intent of the program.
The Drive prepaid Card is accepted at gas stations and with EV charging providers that accept Mastercard --making it easy and flexible for recipients on the go. The Grocery Prepaid Card offers similar ease of use for grocery purchases. These cards feature built-in category type filtering to help ensure reward funds are used as intended and require no additional configuration, offering a turnkey solution for businesses looking to optimize reward program ROI.
Both prepaid cards are available in digital and physical formats. Both the physical and virtual cards can be issued anonymously or personalized to recipients, with options for custom branding and messaging. Virtual cards are compatible with mobile wallets including Apple Pay, Google Wallet and Samsung Wallet.
Both the Drive Mastercard prepaid cards are issued by Sunrise Banks and available in USD single load.
