BODi has also secured a strategic partnership with KeHE Distributors. Shakeology by BODi will launch at more than 80 Sprouts Farmers Market locations nationwide on May 18. For the first time, consumers will find Shakeology on shelves at Sprouts nationwide in a convenient seven-serving bag, priced at $34.99 and available in four flavors.
BODi?s strategic distribution partnership with KeHE aims to significantly increase accessibility for Shakeology, helping position the brand for rapid scale. The Shakeology launch into Sprouts, led to the partnership with KeHE, representing a critical inflection point in BODi?s retail expansion. With KeHE?s expansive network and deep relationships across the natural food and wellness retail landscape, BODi is now positioned to quickly expand into new accounts and channels.
The Beachbody Company, Inc. is a fitness and nutrition company providing fitness, nutrition and stress-reducing programs to its customers. The Company's products include digital subscriptions, nutritional products and connected fitness products. Its digital subscriptions include BOD and a live interactive premium subscription, BODi. Its digital platforms provide a one-stop-shop for all types of fitness and nutrition content, with brands such as P90X, Insanity, 21 Day Fix, 80 Day Obsession, Morning Meltdown 100, LIIFT4, Unstress Meditations, Portion Fix, 4 Weeks of Focus, Sure Thing, Dig Deeper, and others. The Beachbody On Demand Interactive (BODi) platform gives users access to comprehensive, highly produced, and creatively diverse fitness content with dynamic trainers. Its nutritional products include Shakeology, Beachbody Performance supplements, BEACHBARs and others. Its digital subscription offerings are complemented by its connected fitness products acquired from Myx.
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