Bombora and Reddit have announced a strategic partnership to bring high-performing B2B company-level audience targeting to Reddit?s audience of business decision makers. This collaboration allows marketers to activate Bombora?s consent-driven B2B digital audiences to reach and target business decision-makers where they?re seeking information across Reddit?s 23 billion+ posts and comments. With this partnership, Reddit advertisers gain access to the full suite of Bombora digital audiences, including: Hundreds of prebuilt firmographic and behavioral segments, 6,300+ B2B attributes that advertisers can combine to create custom audiences, Over 19,000 Company Surge® Intent-based audiences, Any strategic account-based marketing (ABM) list.
Additionally, Bombora?s new-to-market Curated Ecosystem Audiences, which transform highly sought after B2B data signals from industry leaders like Crunchbase, G2, Definitive Healthcare and HG Insights, into addressable digital audiences, are available immediately on Reddit. No matter the ideal target ? whether it?s leaders at ?unicorn?
companies, or decision makers at specialty pharmacies ? Bombora?s audiences now make it possible to reach them effectively on Reddit.
Reddit, Inc. operates a social platform, Reddit. The Company operates mobile applications and a Website that allows users to form communities and create and share content. Reddit is focused on bringing community, belonging, and empowerment to everyone in the world. Reddit is a global, digital city where anyone can join a community to learn from one another, engage in authentic conversations, explore passions, research new hobbies, exchange goods and services, create new communities and experiences, share a few laughs, and find belonging. Reddit has thousands of communities, endless conversation, and authentic human connections. It offers real-time access to evolving and dynamic topics, such as sports, movies, news, fashion, and the latest trends. It offers Memorable AI, that uses generative artificial intelligence to help marketers create better advertisements. Memorable AI technology help advertisers to find the effective text, images and videos to use in their sponsored messages.
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