BRC Inc. is a coffee, energy drink, and media company. The Company purchases, roasts, and sells coffee, coffee accessories, and branded apparel through its online channels and business networks. Its product offerings include roast coffee, single-serve coffee, ready-to-drink (RTD) coffee, and Black Rifle Energy (RTD energy beverage). It offers Black Rifle branded apparel, coffee brewing equipment, and outdoor and lifestyle gear. The Company operates through three primary channels: Wholesale, Direct-to-Consumer (DTC), and Outposts. Its Wholesale channel sells packaged coffee and its RTD beverages through Food, Drug, and Mass retailers. Its DTC channel includes its subscription-based Coffee Club, through which customers can receive ground, whole bean, single-serve coffee, or apparel delivered to their home or office on a customizable schedule. Its Outposts channel offers a company-operated and franchised coffee shop experience, featuring brewed coffee and Black Rifle Coffee merchandise.