Different speeds. Different maturities. Different rules. That's the reality of Asia Pacific, Middle East and Africa (APMEA) - a region that houses 78% of the global population and 25/33 of the world's megacities. In this episode, Kingsley is joined by BAT's new Regional Director APMEA, Pascale Meulemeester, for a fascinating deep dive into one of the world's most complex regions. [...]

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British American Tobacco plc published this content on April 30, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on April 30, 2026 at 07:03 UTC.