March 11 - French media group Canal+ on Wednesday said it had struck a multi-year partnership with Alphabet's Google Cloud to deploy generative artificial intelligence across its production operations and streaming platform.
With Netflix spending on AI-driven recommendation engines and Amazon embedding machine learning deep into Prime Video, CANAL+ is betting that Google's firepower can help it punch above its weight as it races toward a target of up to 100 million subscribers by 2030 after swallowing South Africa's MultiChoice.
* Canal+ will provide Google's video generative AI Veo 3 toproduction teams * It says this will allow creators to pre-visualize scenesbefore shooting or recreate historical moments from a singlearchival photograph * The tools will be made available to production companiesworking on films supported by Canal+ * Partnership includes intellectual property protections,with CANAL+ stating that its rights and asset ownership will be"deeply protected" within the secure technical environmentprovided by Google Cloud * Canal+ will use Google's AI technology to index its entirecontent library and improve personalised recommendations on itsCanal+ App * Rollout will cover European and African markets where theApp is available, with deployment set to begin in June 2026
(Reporting by Leo Marchandon in Gdansk; Editing by Matt Scuffham)
