Carrefour taps into ChatGPT to capture new market share
Carrefour has become the first European food retailer to launch an application on ChatGPT, enabling users to build shopping carts from its product range directly through OpenAI's conversational bot.
In a press release issued yesterday evening, the group stated that users will be able to interact with ChatGPT to obtain recipe ideas, check product availability, assemble a basket, or select a delivery method, before finalizing and paying for the order on Carrefour.fr. Payment via ChatGPT is not on the agenda, as OpenAI recently scrapped this feature, allowing retailers to maintain control over transactions and customer data. The group is targeting the 26 million ChatGPT users in France.
AI is a core pillar of the strategic plan unveiled in February by CEO Alexandre Bompard, which aims for a 25% market share in France by 2030, up from 22% currently. Carrefour had already launched its ChatGPT-powered chatbot, Hopla, in 2023, and announced a partnership with Google in early 2026 to eventually enable shopping via the Gemini AI agent. One-third of French e-shoppers already use AI during their online purchases, according to an Odoxa study for Fevad published in February.
Carrefour is the No. 1 distribution group in Europe and No. 2 in the world. The group's activity is organized into 3 types of stores:
- hypermarkets: at the end of 2025, owns 1,189 stores under the Carrefour and Atacadão names;
- supermarkets: owns 4,107 stores under the Carrefour Market name;
- other : operates a network of 9,563 local stores (Carrefour Express, Carrefour City, Carrefour Contact, So.Bio, etc. names), 663 Cash & Carry stores, 197 stores (Soft discount and Sam's Club), as well as e-commerce sites (Carrefour, Ooshop, etc.).
Net sales are distributed geographically as follows: France (50.9%), Europe (24.2%) and Latin America (24.9%).
This super rating is the result of a weighted average of the rankings based on the following ratings: Valuation (Composite), EPS Revisions (4 months), and Visibility (Composite). We recommend that you carefully review the associated descriptions.
Investor
Investor
This super composite rating is the result of a weighted average of the rankings based on the following ratings: Fundamentals (Composite), Valuation (Composite), EPS Revisions (1 year), and Visibility (Composite). We recommend that you carefully review the associated descriptions.
Global
Global
This composite rating is the result of an average of the rankings based on the following ratings: Fundamentals (Composite), Valuation (Composite), Financial Estimates Revisions (Composite), Consensus (Composite) and Visibility (Composite). The company must be covered by at least 4 of these 5 ratings for the calculation to be carried out. We recommend that you carefully review the associated descriptions.
Quality
Quality
This composite rating is the result of an average of rankings based on the following ratings: Returns (Composite), Profitability (Composite) and Quality of Financial Reporting (Composite), and Financial Health (Composite). The company must be covered by at least 2 of these 3 ratings for the calculation to be performed. We recommend that you carefully read the associated descriptions.
ESG MSCI
ESG MSCI
The MSCI ESG score assesses a company’s environmental, social, and governance practices relative to its industry peers. Companies are rated from CCC (laggard) to AAA (leader). This rating helps investors incorporate sustainability risks and opportunities into their investment decisions.
