Chery Group and Jaguar Land Rover jointly developed the new-era FREELANDER as part of their successful 12-year joint venture. It represents a new model of forward-looking strategic collaboration, combining Chery?s advanced Chinese technology with Jaguar Land Rover's expertise in world class design and the spirit and DNA of the original 1997 FREELANDER. FREELANDER has evolved into an independent premium EV technology brand, ushering in a new era of global premium redefinition.
FREELANDER features its brand new architecture and collaborations with top-tier partners including Huawei, CATL, and Qualcomm. The brand plans to launch a family of new models within five years, in key global markets. This year, it aims to establish a high-quality service network in China with 100 stores across 60 cities.
FREELANDER has established a fully integrated operations system including: Global Headquarters in Shanghai, Shanghai FREELANDER Design Hub, Suzhou R&D Institute and Changshu CJLR intelligent Manufacturing Facility, with nearly 5,000 global experts. This layout allows the brand shape the global premium EV market from China to the world. FREELANDER?s global brand strategy comprises a new approach: New Positioning: Into a fully independent brand with standalone operations.
New Energy: premium SUV EVs, all models electrified and intelligently equipped. New Business Model: The new model of collaboration leverages both parties' complementary strengths.
