Cineverse and GameStop Corp. are pulling out all the stops in anticipation of the January 23 wide theatrical release of Return to Silent Hill. The two companies are collaborating on an immersive marketing campaign for the new film, based on the visionary video game, SILENT HILL 2. Since January 7, fans who visit a participating GameStop can access a mysterious, digital message from Silent Hill that could lead game lovers to exclusive promotional items and perks, while supplies last.
Participating locations were strategically selected near theaters screening the film, creating a seamless, 360-degree experience that connects the in-store activation directly to the theatrical release--making it easy and rewarding for fans of the Silent Hill films to engage across multiple channels. The exclusive partnership builds on Cineverse's fan-first activation strategy. Return to Silent Hill brings the iconic horror franchise back to the screen.
When James receives a mysterious letter from his lost love Mary, he is drawn to Silent Hill--a once-f familiar town now consumed by darkness. As he sees for her, James faces massive creatures and unravels a terrifying truth that will push him to the edge of his logic. The psychological horror thriller stars Jeremy Irvine (Mamma Mia!
Here We Go Again, War Horse) and Hannah Emily Anderson (X-Men: Dark Phoenix, Jigsaw). Return to the Silent Hill universe are director/co-writer Christopheans (Silent Hill (2006), Beauty and the Beast, Brotherhood of The Wolf) and Akira Yamaoka, original composer for the game franchise. Produced by Victor Hadida of Davis Films (The Crow, Resident Evil and Silent Hill franchises), Molly Hassell of Hassell Free Productions (The Crow, Terminal, Braven) and David Wulf (Call Jane, The Card Counter, Inheritance), the new installment is financed by Davis Films and Ashland Hill Media Finance.
Cineverse has U.S. rights, and is distributing the film theatrically in partnership with Iconic Events Releasing. The Veterans handle international rights.
