CJ 4DPLEX and AMC Theatres announced the opening of the first four premium format auditoriums developed under their strategic partnership. Two SCREENX at AMC auditoriums and two 4DX at AMC auditoriums have been completed across key locations in the United States. The newly launched locations include: SCREENX at AMC Burbank 16 ?
a AMC location in the Los Angeles market and one of the most renowned movie theatres in North America. SCREENX at AMC Town Square 18, just off the Las Vegas Strip. 4DX at AMC Gulf Pointe 30 in Houston.
4DX at AMC Barrywoods 24 in Kansas City, located near AMC's global headquarters. SCREENX introduces a 270-degree panoramic viewing environment that expands select scenes of a film beyond the main screen and onto the auditorium's side walls, surrounding audiences and placing them directly inside the story. The latest installations also introduce the next generation of SCREENX technology, featuring a fully redesigned show control platform and upgraded 3-chip cinema-quality projection systems for the side walls.
These advancements deliver significantly improved brightness, color accuracy, synchronization, and presentation stability, further elevating SCREENX as one of the most advanced premium cinema formats available now. 4DX takes immersion even further by synchronizing motion seats and environmental effects, including wind, vibration, lightning, scent, and water, with the action on screen, allowing audiences to feel the film as it unfolds.
