CLEAR announced a new global partnership with Oracle Red Bull Racing, becoming the Team's first-ever Official Haircare Partner. Rooted in a shared obsession with peak performance under extreme pressure, the collaboration brings CLEAR's advanced scalp care expertise into the high-intensity world of F1, creating a powerful cross-industry platform designed to engage performance-driven fans and consumers worldwide. As one of the world's fastest-growing sports, F1 commands global attention for its extreme speed, precision and relentless pursuit of progress.
With a legacy steeped in championships and engineering excellence, Oracle Red Bull Racing's bold and uncompromising performance culture aligns with CLEAR's scientific expertise and its pursuit of developing high-performance scalp and haircare solutions. F1 drivers face some of the most extreme pressures in sport. temperatures reaching up to 60degC, intense sweating and prolonged helmet wear can cause discomfort and disrupt focus.
On and off the track, CLEAR's advanced scalp technology is designed to eliminate performance-impacting factors and address scalp issues at the source to deliver greater clarity and confidence in both everyday life and high-stakes situations. Starting with the 2026 season, the CLEAR x Oracle Red Bull Racing partnership will come to life globally across Asia, EMEA and Latin America through an edgy, bold and fully integrated programme spanning brand storytelling, digital and social content, retail activations and fan engagement. As the team's first-ever Official Hair care Partner, CLEAR will be displayed on the striking new RB22 and will also be worn on the balaclavas of four-time World Champion Max Verstappen, as well as new partner on the grid Isack Hadjar.
This collaboration marks a new chapter for CLEAR as it continues to advance product innovation and brand experiences, reinforcing its leadership in scalp care while delivering high-performance solutions designed to help people stay confident, and focused under pressure.
