Cloudflare, Inc. and GoDaddy announced a strategic partnership to help give website owners and AI developers transparency and control over how their content is used by AI, while also supporting standards to better identify AI agents. Together, the companies aim to help bring identity, trust, and access to the agentic open web. GoDaddy will integrate Cloudflare?s AI Crawl Control into its website hosting platform, helping website owners, including small businesses and creators, globally gain visibility and control over how automated AI-powered crawlers access their website content.
Together, Cloudflare and GoDaddy aim to provide the technical architecture to move into the agentic web era and help to enforce a permission-based model for the agentic web: GoDaddy is integrating Cloudflare?s AI Crawl Control directly into its hosting experience. This allows any website owner to set their own terms?choosing to allow, block, or signal that payment is required?protecting the value of their content. Build trust and transparency into AI-native commerce: Identifying a bot is no longer enough; one must enable them to transact.
By supporting ANS and Web Bot Auth, Cloudflare and GoDaddy are providing the verifiable identity layer needed for a functional digital marketplace. This ensures that when an agent makes a request?whether for a data query or an autonomous purchase?its identity is cryptographically signed, creating the trust necessary for a sustainable value exchange. Secure a fair value exchange in the Answer Engine era: As the Internet shifts from search-and-click to AI-generated answers, the traditional traffic-based business model is breaking.
This partnership provides one technical solution to this economic challenge. By combining granular audit logs with transparent agent identity, GoDaddy and Cloudflare are helping enable an ecosystem where human-generated content remains the lifeblood of the web but is protected and compensated in an AI-first world.
