Commerce announced a new agentic commerce feature with seamless agentic checkout through Commerce's integration with PayPal, enabling pilot merchants to participate in seamless agentic checkout experiences. On Tuesday, PayPal announced the launch of its agentic commerce services, featuring Commerce as a strategic partner, to help drive the early wave of commerce capabilities for the emerging era of AI-driven shopping. Customers that enroll in the pilot to leverage PayPal's integration with Feedonomics and BigCommerce will be able to achieve a one-stop shop to power their catalog and checkout across AI channels, all easily integrated to their ecommerce platform, simplifying the buying journey for shoppers where they choose to shop, while maintaining control of their data and post-purchase flow.
To maximize product visibility in AI-powered environments, merchants must optimize their product data for discovery by AI discovery channels. Feedonomics provides AI data optimization services that transform raw or incomplete product data into rich, AI-ready catalog content designed for LLMs. With Feedonomics, merchants can structure and normalize product data into PayPal's commerce schema, making it compatible with any AI platform or agentic protocol. Merchants will be able to maintain full control over product data sharing with AI partners.
By enriching and structuring product data at scale, Feedonomics empowers merchants, including PacSun and BigCommerce merchants like Pickleball Central, to make their products easily understood and prioritized by AI-powered search engines, assistants and shopping platforms. Earlier this year, Commerce announced that Feedonomics began providing Perplexity with pre-optimized, structured product data to ensure the LLM understands and recognizes merchant data, which leads to superior search results in favor of the brand. The company intends to partner with additional LLMs to optimize visibility and relevance for brands in AI search results. Leveraging Feedonomics AI data readiness, optimized data is sent to the channels to help shoppers discover and find the products they are looking for.
Once a shopper has selected a product, the PayPal integration with BigCommerce makes surfacing the shopping promise, tax info, price and inventory within the channel seamless. The shopper can easily checkout, and the merchant remains the merchant of record for order fulfillment. The PayPal integration enables eligible BigCommerce pilot merchants to make their products purchasable on key AI channels.
BigCommerce merchants Pickleball Central are already capitalizing on this capability.
