Commerce announced the availability of Feedonomics Surface, a new solution that simplifies and automates the process of connecting product catalogs to important advertising channels like Google Shopping and Meta. Feedonomics Surface provides Feedonomics' powerful data optimization and automation tools directly to merchants so they can improve their return on advertising spending with a stronger data feed. With Feedonomics Surface, users can easily create, manage and synchronize high-quality product feeds without needing extensive technical knowledge.
Available to BigCommerce merchants, Feedonomics Surface is designed to serve direct-to-consumer brands and B2B companies currently managing product data across Meta and Google and in need of a powerful self-service tool to improve operational efficiency. The merchant benefits of Feedonomics Surface include: Streamlined Channel Access: Easily list and advertise products on major platforms like Google and Meta, helping them quickly expand their market reach. Simplicity and Automation: Eliminate the technical complexity of feed management.
The solution leverages AI and automation for product categorization, feed creation and synchronization, saving merchants valuable time. Reliable and Accurate Data: Ensure product listings are always up to date and accurate. Automated syncing and powerful data tools minimize errors and maximize performance.
Scalable Solutions: Start with the free version and seamlessly upgrade as the business grows and data needs become more complex. Empowered Control: Give merchants direct control over their product data. Whether through simple manual overrides or powerful, at-scale transformations, the app ensures data is optimized for each channel.
In addition to the existing features and functionality, Commerce plans to continue strengthening Feedonomics Surface with additional agentic AI, advertising and marketplace channels, generative AI features for data optimization, and availability on additional platforms.
