On the journey to achieve our aspirations, we aim to deliver these business
outcomes by 2030:
Differentiating equipment solutions
Igniting automation leading to autonomy
Delivering actionable insights
Maximizing uptime and reducing total cost of ownership through lifecycle solutions
Strengthening customer profitability and enabling sustainable outcomes
20% OROS and 45% OROA for
Equipment Operations at mid-cycle
10% net sales CAGR
Incremental addressable market
Product leadership
Lifecycle
SaaS
Inorganic growth
600 million engaged acres* with 50% highly engaged**
1 million unique, active, monthly, digital users***
* Engaged acres is one of the foundational measures of customers' use of John Deere Operations Center™ (our online farm management system). It reflects the number of unique acres with at least one operation pass documented in the past 12 months.
** Highly engaged acres include documentation of multiple production steps and the use of digital tools to complete multiple, value-creating activities over a 12-month period.
***Unique, active, monthly, digital users is a count of unique authenticated users in a month on any software requiring user login, averaged on a rolling 12-month basis.
Built upon a foundation of product quality and manufacturing excellence, supported by a best-in-class channel, enabled by employees
dedicated to solving some of the world's most important problems
Deere & Company published this content on December 08, 2025, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on December 08, 2025 at 16:13 UTC.
Deere & Company specializes in the manufacturing and marketing of agricultural and forestry materials and equipment. Net sales break down by family of products as follows:
- agricultural and green space maintenance equipment (58.9%): tractors, harvesters, sprayers, motors, cutters and grinders, scrapers, irrigation equipment, handling equipment, brush-hogs, power mowers, etc.;
- construction and forestry equipment (24.4%): loaders, graders, tractors, excavators, cutter-chippers, forwarders, etc.;
- other (2.9%).
The remaining sales (13.8%) are from sales financing services (purchasing, leasing, etc.).
Net sales are distributed geographically as follows: the United States (52.5%), Western Europe (14.3%), Latin America (12.3%), Asia/Africa/Oceania/Middle East (9.3%), Canada (8.2%) and other (3.4%).
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Investor
Investor
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Global
Global
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Quality
Quality
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ESG MSCI
ESG MSCI
The MSCI ESG score assesses a company’s environmental, social, and governance practices relative to its industry peers. Companies are rated from CCC (laggard) to AAA (leader). This rating helps investors incorporate sustainability risks and opportunities into their investment decisions.
