Digimarc Corporation is working with Zebra Technologies Corporation to help retailers and brands fight gift card fraud. By configuring their front-of-store scanners to detect Digimarc's new digital security layer for gift cards, Zebra plays a key role in helping retailers automate the detection of tampered cards to help prevent their activation and sale. Digimarc's end-to-end solution is over 3x more secure than "card-only" security features and removes the need for cashiers to manually inspect or otherwise prepare cards prior to scan.
This combination helps protect retailers, brands, and consumers from the financial losses of fraudulent gift cards and accelerates checkout. In preparation for the retail industry rolling out Digimarc's new gift card solution, Zebra is planning to include the newest version of Digimarc's on-scanner software across its retail scanner portfolio. This latest release will deliver even greater tamper detection and faster gift card scanning than the current version.
In addition to improving the shopping experience, this technology is welcomed by retail associates. According to Zebra's 18th annual Global Shopper Study, 78% of associates say they are concerned their store lacks technology to spot safety threats or criminal activities.
