Disguise, Inc., the top licensed costume manufacturer and global costume division of JAKKS Pacific, Inc. announced a multi-year renewal of its global licensing agreement for Minecraft costumes and costume accessories. The extension reinforces the company?s long-standing partnership with one of the most influential gaming brands in the world and solidifies Minecraft?s position as a top-performing license within Disguise?s portfolio. Minecraft continues to be a powerhouse for Disguise, delivering exceptional growth in Fiscal year 2025 following the successful release of A Minecraft Movie in April.
The film?s global impact fueled heightened fan engagement and demand for authentic character costumes, further elevating the brand across retail channels worldwide. The momentum behind the franchise is expected to continue rising. Earlier this year, the official A Minecraft Movie Instagram account confirmed that a second film is currently in development and slated for release in 2027, signaling sustained demand and long-term opportunities for franchise expansion.
With the renewed agreement, Disguise will continue to design, develop, and distribute innovative Minecraft costumes and accessories globally, delivering products that capture the creativity, adventure, and imagination that define the beloved franchise.
JAKKS Pacific, Inc. is a designer, manufacturer and marketer of toys and consumer products sold throughout the world. The Company’s segments include Toys/Consumer Products and Costumes. The Toys/Consumer Products segment includes action figures, vehicles, play sets, plush products, dolls, electronic products, construction toys, infant and pre-school toys, child-sized and hand-held role play toys and everyday costume play, foot-to-floor ride-on vehicles, wagons, novelty toys, seasonal and outdoor products, kids’ indoor and outdoor furniture, and related products. The Costumes segment, under its Disguise branding, designs, develops, markets, and sells a range of every-day and special occasion dress-up costumes and related accessories in support of Halloween, Carnival, Children’s Day, Book Day/Week, and every-day/any-day costume play. Its brands include: AirTitans, Ami Amis, Disguise, Fly Wheels, JAKKS Wild Games, Moose Mountain, Perfectly Cute, ReDo Skateboard Co., Sky Ball, and others.
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