Disney to Unify Marketing Efforts Into New Centralized Unit

By Elias Schisgall

Walt Disney Co. is centralizing its marketing efforts into a new enterprise marketing and brand organization.

Asad Ayaz will lead the unit as chief marketing and brand officer, reporting to Chief Executive Officer Bob Iger, the company said Wednesday. Asad currently leads marketing at Walt Disney Studios and Disney+, and was named Disney's first chief brand officer, in 2023.

"As our businesses have evolved, it's clear that we need a company-wide role that ensures brand consistency and allows consumers today to seamlessly interact with our wonderful products and experiences," Iger said. "The Chief Marketing and Brand Officer role is critical for this moment, and Asad is the perfect fit."

Disney said Wednesday that the new unit would leverage marketing teams across the company to build a more unified marketing strategy.

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(END) Dow Jones Newswires

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