Dollar General Corporation announced that its Board of Directors has appointed Jerry W. ?JJ? Fleeman Jr. age:52, to succeed Todd Vasos as Chief Executive Officer (CEO) of Dollar General effective January 1, 2027. The Board intends to appoint Fleeman to serve as a director upon the effective date of the transition.
To assist in the transition, Vasos will continue to serve as CEO until the effective date of the transition, at which time he will serve as Senior Advisor through April 2, 2027. Following the transition, Vasos is expected to remain a member of the Board. During Vasos?
combined ten years as CEO from 2015-2022 and from 2023-present, he has led the Company through periods of significant strategic advancement, robust new store growth and format evolution, digital innovation, and international expansion. Under his leadership, Dollar General launched DG Fresh in 2019 to self-distribute frozen and refrigerated goods, accelerated nonconsumables growth with the 2020 introduction of pOpshelf, and strengthened the Company?s digital presence through the DG Media Network, enhanced app and loyalty offerings, and delivery options. He also expanded access to affordable fresh produce now in more than 7,000 stores, introduced the DG Private Fleet driver program, and guided the Company?s international expansion to Mexico with Mí Super Dollar General.
Fleeman has served as Chief Executive Officer of Ahold Delhaize USA Inc., a division of global food retailer Ahold Delhaize, and the parent company of leading U.S. omnichannel grocery brands, Food Lion, Giant Food, The GIANT Company, Hannaford Supermarkets, and Stop & Shop from April 2023. He has also served as a member of the Ahold Delhaize Management Board since April 2023. During his more than 35 years in grocery retail with Ahold Delhaize companies, Fleeman held a diverse array of roles in strategy, operations, marketing, and merchandising, including President of Peapod Digital Labs from May 2018 to April 2023.
In this role, he was responsible for the digital and commercial strategy for Ahold Delhaize USA companies and led the creation of a proprietary e-commerce platform, along with digital and loyalty strategies focused on growing customer relationships. Before leading Peapod Digital Labs, Fleeman served in a wide range of leadership roles for the companies of Ahold Delhaize USA and its predecessor organizations in all aspects of retail from strategy, merchandising, store operations, digital, loyalty, marketing, business development, and store portfolios.
