Dollar General Corporation announced the launch of simmer & stir, a new private-label kitchen brand, designed to elevate everyday cooking with modern style, practical function and incredible value. Available exclusively at DG, simmer & stir delivers joy in every slice, stir and serve. The simmer & stir assortment blends form and function with nearly 30 thoughtfully designed kitchen tools and accessories, created to make preparing meals at home easier and more enjoyable.
The simmer & stir assortment blends form and function with nearly 30 thoughtfully designed kitchen tools and accessories, created to make preparing meals at home easier and more enjoyable. From prep to serve, the line delivers high-quality essentials with an upscale look, all at DG?s affordable prices. The assortment includes measuring cups and spoons, mixing bowls and elevated silicon and nylon tools including spatulas, spoons, turners, tongs, whisks and more.
Each item is designed with durability, comfort and modern aesthetics in mind, giving customers a simple way to upgrade their kitchens without overspending. All simmer & stir items are priced at $12 or less, with the majority between $2 and $3.50, reinforcing Dollar General?s commitment to value without compromise. simmer & stir will be available nationwide in approximately 16,000 stores beginning May 11.
The introduction of simmer & stir builds on DG?s growing portfolio of elevated home essentials, including celebrity partnerships with Dolly Parton and Holly Williams. This effort underscores DG?s commitment to serving as America?s General Store, bringing quality, value and style to households nationwide.
Dollar General Corporation specializes in reduced-price distribution of mass consumption products. Net sales break down by family of products as follows:
- consumption products (82%): hygiene and cleaning products (paper towels, toilet paper, trash bags, etc.), food and beverage products, personal care and beauty products (soaps, shampoos, toothpastes, perfumes, cosmetics, etc.), OTC medications, and pet care products;
- seasonal products (10.1%): decorative items, toys, batteries, greeting cards, paper products, lawn and garden products, office supplies, etc.;
- household items (5.2%): kitchen items, small appliances, light bulbs, picture frames, candles, bathroom products, etc.;
- clothing and accessories (2.7%): clothing for men, women, and children, underwear, shoes, purses, etc.
At the end of January 2026, the group had a network of 20,893 stores located in the United States.
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