Dollar General Corporation announced the debut of a multi-category décor, kitchen, bedding, and housewares collection from Holly Williams. Inspired by her Southern roots, family traditions and country music, this Dollar General exclusive collection, featuring items from bedding and décor to houseware and kitchen, reflects Williams? distinctive style and her love for the simple joys of everyday life at home. Launching in April at approximately 20,000 Dollar General locations in 48 states, xo Holly by Holly Williams décor, kitchen, bedding and housewares collection, developed exclusively for Dollar General, features more than 50 items affordably priced from $1 to $20 with more than half the items only $5 or less.
Dollar General Corporation specializes in reduced-price distribution of mass consumption products. Net sales break down by family of products as follows:
- consumption products (82%): hygiene and cleaning products (paper towels, toilet paper, trash bags, etc.), food and beverage products, personal care and beauty products (soaps, shampoos, toothpastes, perfumes, cosmetics, etc.), OTC medications, and pet care products;
- seasonal products (10.1%): decorative items, toys, batteries, greeting cards, paper products, lawn and garden products, office supplies, etc.;
- household items (5.2%): kitchen items, small appliances, light bulbs, picture frames, candles, bathroom products, etc.;
- clothing and accessories (2.7%): clothing for men, women, and children, underwear, shoes, purses, etc.
At the end of January 2026, the group had a network of 20,893 stores located in the United States.
This super rating is the result of a weighted average of the rankings based on the following ratings: Valuation (Composite), EPS Revisions (4 months), and Visibility (Composite). We recommend that you carefully review the associated descriptions.
Investor
Investor
This super composite rating is the result of a weighted average of the rankings based on the following ratings: Fundamentals (Composite), Valuation (Composite), EPS Revisions (1 year), and Visibility (Composite). We recommend that you carefully review the associated descriptions.
Global
Global
This composite rating is the result of an average of the rankings based on the following ratings: Fundamentals (Composite), Valuation (Composite), Financial Estimates Revisions (Composite), Consensus (Composite) and Visibility (Composite). The company must be covered by at least 4 of these 5 ratings for the calculation to be carried out. We recommend that you carefully review the associated descriptions.
Quality
Quality
This composite rating is the result of an average of rankings based on the following ratings: Returns (Composite), Profitability (Composite) and Quality of Financial Reporting (Composite), and Financial Health (Composite). The company must be covered by at least 2 of these 3 ratings for the calculation to be performed. We recommend that you carefully read the associated descriptions.
ESG MSCI
ESG MSCI
The MSCI ESG score assesses a company’s environmental, social, and governance practices relative to its industry peers. Companies are rated from CCC (laggard) to AAA (leader). This rating helps investors incorporate sustainability risks and opportunities into their investment decisions.
