Dutch Bros is laying the groundwork for even more growth in 2026, with more new locations and an expanded food program. The company plans to open approximately 181 stores this year as it moves toward a goal of 2,029 stores by 2029. Already, Dutch Bros has more than doubled its footprint in the last five years: It currently has about 1,136 locations in 25 states, up from about 470 stores in 11 states in June 2021.
Overall, its revenue grew to $1.64 billion in 2025, up 27.9% year over year. Beyond opening more locations, Barone said Dutch Bros plans to propel same-store growth and customer acquisition by adding more food items. The program debuted a year ago with four shops in Phoenix and is now in 300 shops across 11 states. The plan is to expand it to nationwide locations by the end of 2026.
Total system shop openings are estimated to be at least 181 in 2026.
Dutch Bros Inc. is an operator and franchiser of drive-thru shops, which is focused on serving hand-crafted beverages. The Company sells a range of customizable hot, iced and blended beverages. Coffee-based beverages include its espresso-based custom drinks, cold brew and its proprietary Freeze blended beverages. Its Private Reserve coffee is a 100% Arabica three-bean blend, roasted in its Grants Pass facility. Its proprietary Blue Rebel energy drink is customizable with flavors and modifiers. It also offers a variety of teas, lemonades, sodas and smoothies. The Company has two segments: Company-operated shops, and Franchising and other. The Company-operated shops segment includes coffee shop sales to customers. The Franchising and other segment includes bean and product sales to franchise partners and includes the initial franchise fees, royalties, and marketing fees. It has approximately 831 shops, of which 542 are operated by the Company and 289 are franchised, across 16 states.
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