In a report focused on the smart glasses market, HSBC stated that it has raised its price target for the stock from €300 to €340, representing an upside potential of approximately 13%.

Even though many brands are now eager to enter the smart glasses segment, EssilorLuxottica, thanks to its partnership with Meta, has a head start in this field. The launch of their first connected Ray-Ban glasses dates back to 2021, when the market was still in its infancy, the broker notes.

Beyond the technical credibility of their collaboration and the stylish design of their products, the glasses are available through a broad network of optical stores, leveraging EssilorLuxottica's distribution channel, which facilitates sales, the broker emphasizes in its note.

As a result, HSBC points out, EssilorLuxottica surprised investors in the third quarter of 2025 by posting double-digit revenue growth (+11.7% on a constant currency basis), whereas its growth had previously been rather moderate, hovering around a few percentage points.

With smart glasses now accounting for a growing share of business—currently around 4% of revenue—the analyst has revised its growth forecasts upward, now expecting like-for-like growth of 9.6% in 2025, followed by an increase of 15.6% in 2026.

Following these favorable comments, EssilorLuxottica shares rose 2.3% by midday Wednesday, compared to a 0.2% gain for the CAC 40 index.