Eternal Ltd. and OpenAI announced they have entered into a strategic collaboration to advance AI capabilities across Eternal?s businesses. This includes platforms such as Zomato, Blinkit, District, Hyperpure and its AI-native venture, Nugget. The collaboration will focus on AI deployments across Eternal?s apps, partner platforms and internal systems. The company announced it is also considering integrating OpenAI?s latest coding models, including GPT-5.3-Codex, within Stitch, its in-house automation and developer orchestration platform.
It will also work with OpenAI?s Enterprise API platform to explore new ways customers and partners interact with its platforms, deploy advanced AI tools within partner applications and integrate advanced coding models into its in-house AI orchestration platform. Eternal and OpenAI will also explore a collaboration on a structured Partner Upskilling Programme to drive AI adoption across Eternal?s restaurant and delivery partner ecosystem. The programme will focus on deploying advanced AI tools and assistants within partner applications and portals to support operational efficiency, compliance and business decision-making.
