EXPO Yellow Dry Erase Marker, part of the Newell Brands portfolio, was back and brighter than ever. After years of requests from educators, organizers and longtime fans, the iconic shade is officially returning to the lineup following the introduction of EXPO's vibrant ink technology in 2025. Yellow has historically been one of the most challenging colors for dry erase markers because it must be bright enough to stand out clearly on writing surfaces.
With advances in EXPO's ink technology, Newell's Research and Development team enhanced the formula, so Yellow now pops on whiteboards and clear surfaces like windows. Since its discontinuation nearly two decades ago, EXPO Yellow has remained a nostalgic favorite among teachers and students who remember it as a staple of classroom color-coding systems and as a cheerful pop of color during lessons. Over the years, hundreds of consumers have asked for its return and kept the conversation alive on social media.
Creators helped reignite conversation around the return of EXPO Yellow. The return of the coveted yellow hue is powered by EXPO's new vibrant ink, introduced in 2025 across the full dry erase marker line. The improved ink delivers brighter, more saturated color designed to increase visibility on whiteboards, clear surfaces like glass, and other non-porous surfaces, making writing easier to read from a distance.
EXPO Yellow Dry Erase Markers are available now at Target and will be available at major retailers including Amazon, Walmart, Office Depot and Staples in the coming weeks. Yellow is available in both Fine Tip and Chisel Tip across various color assortments and pack sizes, including: EXPO Dry Erase Fine Tip 12ct Assorted ? Starting at $13.49 EDLP, EXPO Dry Erase Chisel Tip 21ct Assorted ?
Starting at $21.99 EDLP, EXPO Dry Erase Fine Tip 21ct Assorted ? Starting at $21.99 EDLP.
