Filter baby announced its national retail debut at Target. Filter baby's new Essential Collection is now shoppable in a full chainwide rollout to more than 1,800 Target stores and on Target.com. The Target launch includes faucet and shower filters, specially crafted for mass retail while maintaining the brand's high standards for skin-safe efficacy, award-winning design and dermatologist backing.
A New Essential for Skincare Routines Nationwide. Filter baby is best known for pioneering the link between water quality and skin health. Its filters are trusted by leading dermatologists and developed by skincare experts with over 90 years of combined experience.
The brand's faucet and shower filters are lab tested to remove up to 99.9% of chlorine, chloramine, certain heavy metals, microplastics, and over 40+ skin-irritating contaminants, supporting healthier skin and hair from the very first rinse. The new Essential Collection for Target offers a slightly simplified version of Filter baby's signature designs, while still using high-quality filtration materials that exceed NSF standards. Faucet FilTER ESSENTIAL: $69.99 Colorways: White, Pink, Black; #1 Dermatologist-Recommended Shower Filter for Skin & Hair; Removes up to 99.9% the chlorine, chloramine, heavy metals & microplastics; Helps reduce dryness, itchiness, and improve hair shine; Innovative refill system reduces plastic waste by up to 80%+ Quick install; fits all standard showers.
