FIS released new research revealing that traditional banks are well positioned to bring stablecoins to American consumers. Nearly three-quarters (74.8%) of survey respondents would be open to trying digital currency services if offered by their primary bank, compared to just 3.6% who would feel comfortable adopting from unregulated providers. The research, based on a survey of 1,000 U.S. consumers, found widespread payment frustrations creating demand for alternatives.
It also uncovered significant trust and knowledge gaps that established financial institutions appear positioned to address. The research revealed persistent pain points in everyday payments that create openness to new solutions. More than two-thirds (67.6%) of surveyed consumers experienced at least one payment problem in the past six months, including slow processing for online purchases (41.9%), high fees for sending money to family and friends (35.3%) and card declines at checkout (30.2%).
These concerns translate into a willingness to experiment. 70.8% of respondents said they would consider switching payment methods to solve their most frustrating payment experience, and nearly nine in 10 (88%) find stablecoin features like instant transfers, lower fees and 24/7 availability appealing. Despite strong interest in stablecoin capabilities, the research indicated U.S. consumer adoption hinges on trust and regulatory comfort.
53.9% of respondents view banks offering stablecoins as a positive development, and the majority want traditional financial safeguards applied to digital currency. Notably, 77.4% believe stablecoins should be regulated like traditional payment methods, and 66.3% say FDIC-style insurance would increase their likelihood of use. Security and privacy concerns emerged as the top barriers to adoption (42.4% each), while nearly half (42%) of responders expressed concern about value volatility.
The latter finding reveals a potential misunderstanding of stablecoins' core value proposition that could be addressed through education. Beyond trust and understanding, the research identified network effects as a major hurdle, as 52.7% of surveyed consumers require at least half of all merchants to accept digital currency before they would seriously consider using it themselves. Peer-to-peer payments (45.1%) and online shopping (44.3%) emerged as the primary intended uses for stablecoins, while international money transfers, despite being the current strength of stablecoin infrastructure, attracted interest from only 11.9% of respondents.
