Five9, Inc. announced the appointment of Jay Lee as Chief Marketing and Growth Officer, effective April 6, 2026. This new role unites global marketing with revenue strategy and operations to create a more powerfully aligned go-to-market (GTM) engine for a cohesive, insights-driven, and streamlined experience for customers and partners at every stage of their journey with Five9. Lee brings extensive experience driving business transformation, growth, and measurable financial outcomes across enterprise technology and payments industries.
Lee joins Five9 from Icertis, where he served as Chief Marketing Officer, leading a global marketing and sales development organization driving brand, demand generation, and GTM planning and execution. Prior to Icertis, he served as Chief Marketing Officer at Avalara, where he led global demand generation and communications strategies to support commercial growth across markets and customer segments. Earlier in his career, Lee held senior leadership roles across B2B and B2C organizations, including GE Capital, American Express, and PayPal.
His background across consulting, finance, marketing, and enterprise technology has shaped a disciplined, data-first approach to go-to-market strategy, with deep expertise in revenue operations and execution. Lee is known for his collaborative leadership style, emphasizing idea generation, thoughtful problem-solving, and mentorship to help teams build durable, real-world skills across strategy, storytelling, and execution. He holds an MBA from Columbia University and a Bachelor of Science in Electrical Engineering from Cornell University.
Five9, Inc. helps organizations to create hyper-personalized artificial intelligence (AI)-driven customer experiences. The Company's Intelligent CX Platform, powered by its Five9 Genius AI suite, delivers a comprehensive suite of applications that enable customer service, sales, and marketing functions. It delivers a comprehensive, end-to-end cloud software solution for contact centers. Comprised of its Intelligent CX Platform and AI capabilities, including agentic AI agents, Agent Assist, Workflow Automation (WFA), AI Insights, AI Summaries, Workforce Engagement Management (WEM), and Revenue Execution, its solution allows simultaneous management and optimization of customer interactions across voice, chat, email, web, social media and mobile channels, either directly or through its application programming interfaces (APIs). The Company's agent interface is a browser-based design that provides visualization of customer profiles, context and cross-channel history.
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