Flashfood is now available at all 100+ Kroger stores in the Mid-Atlantic Division. Flashfood?s platform is addressing surplus food waste in Kroger stores while making fresh, affordable groceries accessible to more shoppers across the southeast. Since launching in 16 Richmond-area Kroger stores last summer, Flashfood has helped Kroger shoppers save nearly $700,000 on fresh groceries, while keeping over 290,000 pounds of food out of landfills.
This expansion comes as demand grows for new ways to stretch grocery budgets. As part of a collective effort to advance Food as Medicine initiatives, Kroger Health and Flashfood are placing affordability at the center of the nutrition conversation. In a 2025 survey, 70% of Flashfood shoppers reported a healthier diet since using Flashfood.
As Flashfood expands across the Mid-Atlantic Division, Kroger Health and Flashfood will offer a series of free virtual nutrition classes for Kroger shoppers. The classes will share tips for preparing easy, healthy meals on a budget and making the most of fresh ingredients found on Flashfood. With this expansion, Flashfood continues to scale as a trusted grocery technology partner for major retailers across North America.
Flashfood is now available in more than 2,000 grocery stores, helping shoppers save hundreds of millions of dollars on groceries while keeping millions of pounds of food out of landfills.
