Frasers : EVERLAST ADDS PAT ‘BOMBER’ BROWN TO ITS GROWING ROSTER

March 09 2026

Everlast, one of boxing's most iconic global brands, announces the signing of a new boxer, Pat Brown, a fighter shaped by legacy, community and world championship ambition. This marks the first signing for Everlast within the cruiserweight weight category as Brown joins the likes of Terence Crawford, Conor Benn and Skye Nicolson in the Everlast team.

Pat 'Bomber' Brown, born into a boxing family in Manchester, has been a mainstay of the city's fight scene since childhood. Embodying Manchester's fighting spirit, shaped by greats such as Ricky Hatton, Jamie Moore and Anthony Crolla, Brown rose through the amateur ranks to represent Team GB at the 2024 Paris Olympics. He turned professional after signing with Matchroom Boxing, making his debut in March 2025.

Global Head of Marketing for Everlast, Conor Snowball, commented: "Everlast has always stood for grit, authenticity and championship ambition. And Pat's journey from the gyms of Manchester to the world stage reflects exactly that. We're proud to welcome him to the Everlast team and look forward to this next chapter."

Everlast will announce the signing of Pat Brown to coincide with the opening of Everlast Gyms+ Manchester Trafford Palazzo. The launch will be marked by the 24-hour boxing event '24HRS for Hatton', in partnership with the Ricky Hatton Foundation, kicked off by Brown leading a signature Everlast Gyms HAYMAKER class.

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Support the '24HRS for Hatton' and the Ricky Hatton Foundation by donating via JustGiving.

For further information, please contact:
Frasers Group Communications,
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