Gap Inc. will establish a Los Angeles?based office on Sunset Boulevard beginning this spring, further embedding the company within the entertainment ecosystem. This new hub will anchor key initiatives and reinforce that brands and products are positioned at the center of pop culture. Pam will be spending her time between Los Angeles, New York, and San Francisco, underscoring the importance of these markets to strategy and the acceleration of Fashiontainment vision.

This builds on work already taking shape across Gap Inc.'s brands. Examples include Gap's partnership with culture-shaping moments like the Better in Denim campaign featuring KATSEYE, Old Navy's first-ever co-created collection and experience with Disney, and Harlem's Fashion Row during NBA All-Star Weekend.