Genius Sports Limited hosted a strategic NewFront event on Thursday, March 26, including a live webcast, as part of the official IAB NewFronts week. Genius Sports enables brands to turn live sports moments into instantly addressable, measurable media, connecting real-time fan attention directly to commercial outcomes. Genius Sports is the trusted partner to WPP Media, Publicis Sports, PMG as well as global brands including EA Sports.
During NewFront, Genius Sports unveiled its new Moment Engine, a solution that transforms live sports into a real-time, addressable media channel. By combining official league data, proprietary real-time signals, activation and measurement, Moment Engine enables brands to identify, activate and optimize campaigns around key moments as they happen. Integrated with leading supply-side platforms (SSPs) and accessible through major demand-side platforms (DSPs), Moment Engine has already been deployed at scale during tentpole events such as the Super Bowl, with additional campaigns ramping ahead of the NBA Finals and FIFA World Cup.
The NewFront featured conversations with leaders from Publicis Sports, NBCUniversal, the NFL and WNBA, Lowe?s and others, exploring how live sports is evolving into a real-time, data-powered and addressable media environment. Attendees and viewers saw a fireside chat with former New York Giant David Tyree, exploring how iconic moments like the ?Helmet Catch? can evolve from cultural flashpoints into scalable commercial opportunities for brands.
