The World Travel & Tourism Council (WTTC) estimates that the tourism sector systematically rebounds following crises and can even emerge stronger through appropriate policies. A new report confirms this phenomenon.
The World Travel & Tourism Council (WTTC) has announced the publication of a global report titled 'Accelerating Travel & Tourism Recovery - Global Evidence from Four Decades of Crises'. The study analyzed 40 years of data and 100 major crises, concluding that 'no tourism destination has experienced a lasting collapse once a crisis has ended'. The WTTC emphasizes that the fastest recoveries consistently rely on strong coordination between governments and private sector stakeholders.
The report notes, for instance, that international arrivals rebounded after the Covid-19 pandemic, rising from a 72% drop in 2020 to 1.47 billion travelers in 2024, a level equivalent to that of 2019. International visitor spending reached a record 2.02 trillion USD in 2025.
According to the latest WTTC data, global tourism contributed 11.6 trillion USD to global gross domestic product in 2025, representing 9.8% of the global economy, and supports 366 million jobs.
For Gloria Guevara, President and CEO of the WTTC, 'the question is not whether the sector will recover, but how quickly we choose to enable that recovery'.
Accor is the No. 1 European hotel group. Net sales break down by activity as follows:
- operating hotels under management contract (70.9%; HotelServices);
- owned and leased hotel management (29.1%). In addition, the group offers a business of renting luxury private residences, as well as providing digital services to independent hoteliers, concierge services, etc.
At the end of 2025, the group operates a network of more than 5,600 hotels distributed between luxury and top-range hotels (Raffles, Fairmont, Sofitel, Pullman, MGallery, Swissotel, Grand Mercure, Mövenpick, The Sebel and Rixos names), mid-range hotels (Novotel, Novotel Suites, Mercure, adagio, Mama Shlter and Tribe), and economy hotels (ibis, ibis Styles, ibis budget, adagio access, hotelF1, Formule 1, Jo&Joe, Breakfree and Greet).
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