Goosehead Insurance : Investor Presentation - March 2026

Investor Presentation

March 2026

Meet Goosehead

Privileged and confidential 2

Disclaimer

This presentation may contain forward-looking statements. You should not rely upon forward-looking statements as predictions of future events. All statements other than statements of historical facts contained in this presentation, including information concerning our possible or assumed future results of operations and expenses, business strategies and plans, competitive position, business and industry environment and potential growth opportunities, are forward-looking statements. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Given these uncertainties, you should not place undue reliance on any forward-looking statements in this presentation. Except as required by law, we disclaim any obligation to update any forward-looking statements for any reason after the date of this presentation, or to update the reasons why actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future.

Further information on potential factors that could affect the financial results of Goosehead Insurance is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

This presentation is strictly confidential, is for informational purposes only and may not be relied upon in connection with the purchase or sale of any security. You may not disclose any of the information contained herein to any other parties without our prior express written permission.

This presentation shall not constitute an offer to sell or the solicitation of an offer to buy these securities, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

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Redefining Personal

Lines Distribution Innovation, transparency, client-first service

Diverse

Product Offerings Home, auto, flood, umbrella, commercial, and life insurance

Founded 2003,

Public Since 2018 Headquartered in Westlake, Texas

Led by Mark Miller,

President & CEO

Assumed role July 2024

Founder/Insider

Ownership ~33% Aligned with long-term shareholders

Company overview

2025 Total

Written Premium

By Line of Business

Home: 63%

Other: 3%

Auto 34%

By Network

Franchise: 82%

Corporate: 18%

Financial Performance ($M)

315

261

209

114

37

70

100

365

Key Metrics (FY 2025)

Revenue Adjusted

EBITDA

~$4.5B TTM Total Written Premiums	$365M Total Revenue	16% Revenue Growth YoY
77 Net Promoter Score	1.9M Policies in Force	85% Industry Leading Client Retention
1,009 Operating Franchises	2,602 Total Producing Agents	1,586 Employees

2022 2023 2024 2025

Revenue Growth	38%	25%	20%	16%
Adjusted EBITDA Margin	18%	27%	32%	31%

Why Goosehead now

Tech-enabled growth. Durable margins. Untapped opportunity.

Massive, Underserved Market

• $531B personal lines market

• Highly fragmented - no carrier with >20% share

• Goosehead market share <1%, significant expansion runway

Proven Growth Model

• 39% 10-year written

  premium CAGR

• Scalable, tech-enabled franchise and corporate distribution

• Franchise productivity outpacing industry by over 2.0x

• 85% client retention

Financial Momentum & Strategic Alignment

• Double-digit organic revenue growth with long-term margin expansion

• Recurring revenue model with operating leverage

• Founder/insider ownership ~33%

ensures alignment

TAM: The opportunity is massive

$1.04T

Total P&C Market

$531B

Personal Lines Market

$4.5B

Goosehead

The U.S. market is highly fragmented

450+ carriers

$85 B

160 carriers

>$100M

in premiums

$22 B

$24 B

$30 B

~$531 B

$39 B

$46 B

$51 B

No US carrier has more than 20% market share

Source: National Association of Insurance Commissioners Data

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Overview of personal insurance market distribution channels

Business Model

Product Choice

Service Quality

Offers products from multiple carriers with support of best-in-class service organization

Independent Agencies

Businesses which sell products from multiple carriers

Captive Agencies Owned By Carriers

Businesses selling products

from only one carrier

Carriers Direct to Customer

One carrier which sells

products directly to clients

U.S.

Premiums

Home

Auto

$4.5B1 $207.3B $187.7B $132.9B

81%

69%

57%

35%

19%

31%

43%

65%

Source: Independent Insurance Agents & Brokers of America

1 Represents GSHD Q4 2025 TTM TWP excluding commercial and excess liability premiums and 2024 premiums for the industry, the most recently available data.

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Independent agent distribution continues to expand

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%

Homeowners Premium Mix by Distribution

51%

41%

34%

53%

15%

6%

2013 2024

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%

Auto Premium Mix by Distribution

33%

31%

36%

50%

30%

19%

2013 2024

Direct Captive Independent Direct Captive Independent

2008	2015	2018	2020	2021	2022	2024
Liberty Mutual	Progressive	Nationwide	Allstate	Farmers	Liberty Mutual	GEICO
acquires Safeco,	acquires ASI expanding	announces transition	Announces acquisition	announces	acquires State Auto;	enters independent
expanding	into homeowners	to independent agent	of National General,	acquisition of	all Liberty Mutual	agent distribution
independent agent	through independent	distribution (completed	expanding presence	MetLife (now	exclusive agents
distribution	agent distribution	in 2020)	through independent	Foremost) home	transitioned to

Agent distribution

and auto

independent agents

A Growth Story

Driving disciplined, tech-enabled growth to become the number one personal lines distributor in the U.S.

TWP ($MM)

4,500

Written Premium CAGR (10-year): 39%

4,000

3,500

3,000

2,500

2,000

1,500

1,000

500

Goosehead founded

Goosehead opens first satellite office, in Houston

Goosehead opens first franchise

Initial Public Offering on NASDAQ

Goosehead reaches

$1B in Annual TWP

Launch of Digital Agent

Goosehead reaches $2B in Annual TWP

Launch of Enterprise Sales and Partnerships

Goosehead crosses $4B in Annual TWP1

0

0 2003 2009 2012 2018 2020 2021 2022 2023 2025

Why clients choose Goosehead

Providing a superior insurance experience through:

Unrivaled Choice

The choice model provides clients with the best experience, the right coverage and a competitive price, all in one place.

Candid Advice

We provide our clients with transparent industry expertise whether they choose to shop with us digitally, partially digital, or fully human.

Concierge Service

Our in house dedicated service team provides clients with a superior service and experience by leveraging technology to streamline support, however a client wishes to engage with us.

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The Goosehead Mission: Be the largest personal lines distributor

in U.S. in our founder's lifetime

2024 US P&C Direct Written Premium

$110

$100

$90

$80

$70

$60

$50

$40

$30

$20

$10

0

1

Our go-to-market strategy delivers an attractive client base

Delivering the clients

carriers want

By leading with homeowners and

adding other lines of business we deliver our carrier partners a client profile that matches their risk appetite.

By meeting clients at the point of need

We capture homeowners by being there at every stage of their home-owning journey - from when they close on their home, refinance, or annual escrow review.

Powered by industry leading technology

Our proprietary tech stack allows our agents and enterprise partners to be targeted in their marketing efforts, maximizing lead flow and conversion rates.

Significant runway to grow homeowners market share

Goosehead has 5.0% national market share

Goosehead partners represent 3.0% national market share1

4.06 million

home closing transactions in 20252

86.7 million

mortgages serviced in 20253

Goosehead Participation in Transactions National Home Closing Transactions

Goosehead Partners Mortgages Serviced National Mortgages Serviced

A softer market boosts organic growth

Improvements in new business conversion rates and client retention from an open and competitive product environment outweigh the short-term impact of pricing in the long-term.

$2,600 2,500

2,400

2,300

Average Premium Per Policy

2021

2022

2023

2024

2025

Premium rates rise with

stricter

un g

derwritin

Insurers become profitable

Insurers pull out of markets due to weakened capacity

Hard Market

1 - 3 years

Soft Market

10 - 15 years

Insurers compete for market share with additional capacity

Insurer profitability is diminished

Premium rates start to fall

Catastrophic events drive large claim losses

90%

89%

88%

2,200

2,100

2,000

1,900

1,800

1,700

1,600

1,500

1Q 2Q 3Q 4Q 1Q

2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q

Home Auto Client Retention

87%

86%

85%

84%

83%

82%

The Insurance Cycle

Solving pain points across the insurance value chain

Insurance Buyer

Perspective

Insurance buyers want:

• Best possible coverage & value

• Quality carriers

• Responsive claims service

  Goosehead brings:

• Choice platform

• Knowledgeable sales & service agents

• Proprietary technology

  Agent Perspective

  Agents face acute pain points:

• Limited product

• High operating costs

• Outdated systems

• Inadequate service support

  Goosehead brings:

• Access to over 200 carriers

• Capital lite & proven go-to-market strategy

• Industry-leading technology

• High-quality centralized service

  Enterprise Partner Perspective

  Enterprise partners wants:

• Comprehensive client offering

• Incremental revenue streams

• Technology integrations

  Goosehead brings:

• Seamless client experience

• Quality choice product

• Competitive economics

  Carrier Perspective

  Insurance carrier challenges:

• Seek profitable growth

• Complex and high-cost distribution

• Maximize client lifetime value to acquisition costs

  Goosehead brings:

• Profitable growth with less complexity

• Scale distribution

• Sophisticated training and centralized quality controls

A scalable distribution model powering sustained growth

Franchise Distribution Corporate Distribution

43 states

13 offices | 489 corporate producers 1,009

operating franchises

2,113

franchise producers

2.1

producers per

franchise

374

Corporate sales agents

Targeting business growth through developing referral partner relationships at

the point of mortgage transaction

115

Enterprise sales agents

High-velocity new business generation from partnerships and other digital sources

Targeted growth in the franchise network

Capturing market share through geographic expansion and increasing the number of producers per franchise.

1,009

Operating Franchise

Locations

2,113

Franchise Producers

2.1

Producers Per

Franchise

Scaling franchise growth through talent, partnerships, and productivity

Attract and onboard

high-performing producers to fuel franchise scaling

Expand

operating franchises with entrepreneurial, sales-minded leaders

Convert

top corporate producers into successful new franchise owners

Accelerate

expansion by embedding franchises into synergistic businesses through strategic partnerships

Drive

continuous productivity improvements through training and technology

Franchise Producer Count

2,124

Producers per Franchise

Franchise Productivity1 ($000)

2,092

2,097

2,113

2.1

$35

$35

2,085

$33

2.0

$28

$29

$30

$29

1.9

1.9

1.9

$28

$24

$19

4Q24

1Q25

2Q25

3Q25

4Q25

4Q24

1Q25 2Q25

3Q25

4Q25

4Q23 4Q24

1Q24 1Q25

2Q24 2Q25

3Q24 3Q25

4Q24 4Q25

1 Note: Productivity is defined as average new business commissions per franchise

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Franchise growth: industry-leading productivity

New business per agent by tenure ($000s)

$67

$84

2.0x

$42

< 3 Years

> 3 Years

Franchise Agents Industry Best Practice1

Goosehead training for franchisees

Sales Onboarding

• Weekly sales development live instruction

• Technology enabled repetition

• Lead development strategy implemented

  Business Mastery

• Business plan development

• Leadership and Management best practices

• Focus on building a business at scale

  Advanced Skill Development

• Live trainings to bring sales productivity to the next level

• Focus on referrals, time management, and efficiency

  Simplified Growth

• Talent sourcing training

• Hiring support via Agency Staffing program

• Personalized financial modeling

1 Represents industry best practice per Reagan Consulting 2024 Best Practices Study (using 2023 data); most industry agents have tenures significantly longer than 2 to 3 years Privileged and confidential 20