Grid Dynamics Holdings, Inc. announced the successful deployment of a hyper-personalized digital shopping experience for Galeries Lafayette. By integrating Google Vertex AI Search for Commerce with the proprietary Grid Dynamics Merchandising Experience Platform (MXP), the retailer has modernized its search, navigation, and recommendation engines across its web, client, and seller applications. The initiative addressed significant challenges posed by a legacy search stack that struggled to manage a vast catalog of 600,000 products, including 350,000 from third-party marketplaces.
This complexity often led to poor search relevance and high manual workloads for merchandising teams. The new platform provides a tailor-made experience for each visitor, leveraging real-time data ingestion to ensure accurate product availability and pricing. During peak commercial operations, the platform maintained rock-solid stability, achieving a 7% total revenue increase, an 8% rise in average basket value, a 20% year-over-year increase in online sales, and measurable gains in search conversion, recommendation-driven revenue, and merchandising efficiency.
Grid Dynamics Holdings, Inc. is a provider of technology consulting, platform and product engineering, and digital engagement services. The Company's core business includes cloud platform and product engineering, supply chain and advanced manufacturing, and data and machine learning platform engineering. It also helps organizations become more agile and create digital products and experiences through its expertise in emerging technology, such as artificial intelligence (AI), data science, cloud computing, big data and DevOps, lean software development practices and a high-performance product culture. The Company delivers tailored solutions in several key industry verticals: Retail; Technology, Media and Telecom; Finance; Consumer Packaged Goods and Manufacturing, and Healthcare and Pharma. It also provides software engineering services specializing in data-intensive information systems for banking and other financial institutions.
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