Grid Dynamics Holdings, Inc. announced the successful deployment of a hyper-personalized digital shopping experience for Galeries Lafayette. By integrating Google Vertex AI Search for Commerce with the proprietary Grid Dynamics Merchandising Experience Platform (MXP), the retailer has modernized its search, navigation, and recommendation engines across its web, client, and seller applications. The initiative addressed significant challenges posed by a legacy search stack that struggled to manage a vast catalog of 600,000 products, including 350,000 from third-party marketplaces.

This complexity often led to poor search relevance and high manual workloads for merchandising teams. The new platform provides a tailor-made experience for each visitor, leveraging real-time data ingestion to ensure accurate product availability and pricing. During peak commercial operations, the platform maintained rock-solid stability, achieving a 7% total revenue increase, an 8% rise in average basket value, a 20% year-over-year increase in online sales, and measurable gains in search conversion, recommendation-driven revenue, and merchandising efficiency.