Harley-Davidson, Inc. announced a series of leadership and organizational changes designed to strengthen the company's leadership, reinforce its dedication to its rider and dealer community, and deepen its commitment to Milwaukee as the heart of its business. Jonathan Root to serve as Chief Commercial Officer in the newly created role of Chief Financial and Commercial Officer. Bryan Niketh to rejoin as Chief Operating Officer overseeing Product Management, Product Development and Product Operations.

Matt Ryan named Chief Marketing and Technology Officer. Marcus Fischer appointed Chief Brand Officer. Jonathan Root - Chief Financial and Commercial Officer: In support of renewed focus on dealer relations and integration with financial services (HDFS), Jonathan Root will lead the Commercial organization in addition to his role as Chief Financial Officer.

Bryan Niketh - Chief Operating Officer: Harley-Davidson is welcoming back Bryan Niketh, effective January 5, 2026, to serve as Chief Operating Officer. With 20 years of prior H-D experience and most recently serving as President of White River Marine Group, Niketh will oversee Product Management, Product Development and Product Operations - bringing both deep institutional knowledge and renewed operational leadership to the company. Matt Ryan - Chief Marketing and Technology Officer: Matt Ryan, most recently Chief Marketing Officer at Boyd Gaming, joined Harley-Davidson on December 8, 2025.

In this newly created role, Ryan will unite the company's marketing, digital, and technology capabilities under one leader - enabling data-driven marketing, integrated digital experiences, and more seamless engagement with riders and customers. Marcus Fischer - Chief Brand Officer: Also, effective December 8, 2025, Marcus Fischer assumed the role of Chief Brand Officer, reporting to Matt Ryan. Fischer joins Harley-Davidson from Carmichael Lynch, the agency behind many of the brand's most iconic campaigns, and will lead brand strategy, creative direction, and long-term brand positioning as Harley-Davidson enters its next chapter.

Bryan, Matt and Marcus will all be based in Milwaukee at Juneau Avenue campus.