Just in time for the Big Game, HEINZ is cracking open a new way to enjoy America's favorite condiment. Introducing the HEINZ KegChup - the first-ever keg of unmistakably rich HEINZ ketchup. Inspired by a solution the beer industry has tapped countless times to ensure fans never run dry, the HEINZ Kegchup allows watch parties to never be short of the crowd-favorite condiment - because an empty ketchup bottle may be a bigger party foul than a dry keg.
Ahead of football's biggest game, HEINZ unveils the HEINZ Keg Chup, a 114 oz, stainless steel keg of thick, rich keg ensuring no watch party or snack spread is short on fans' favorite condiment. For decades, beer has been the MVP of watch parties - yet, the Big Game is the second-largest food holiday of the year. In fact, the majority of fans tune in to watch the game from the comfort of their home, with 84% making their own party snacks.
Though, despite being a game day staple, the beloved condiment has long been confined to a bottle, leaving fans scrambling when it inevitably runs out. With the HEINZ Keg chup, fans will never have to worry about running dry - just tap, pour and enjoy crowd-favorite snacks all game long. For more than 150 years, HEINZ has gone all in to deliver unparalleled quality for its devoted fans, inspiring generation of loyal enthusiasts who unapologetically love the unmistakably rich taste of HEINZ ketchup.
Standing 19.5 inches tall with an easy to dispense spigot that lets fans measure ketchup with their hearts, the HEINZ KEGChup holds 114 ounces of the brand's signature sauce, enough to fuel even the most epic game-day gatherings. After unveiling the concept on Instagram last fall and sparking nearly 1M views and thousands of fan interactions to make the keg a reality, the brand is now giving a select few the chance to win a HEINZ KegCh up via its Instagram from January 27-29, just in time for the Big Game. Fans can also visit HeinzKegChup.com to join the list for exclusive order access to this limited-edition offering, set to launch at the start of the 2026 football season.


















