By 2029, the house will relocate from its historic workshops to a new factory situated on a brownfield site in Northampton city center.

'By securing the future of John Lobb at the heart of a region renowned for its artisanal excellence and expert craftsmen, the house demonstrates a long-term commitment to British savoir-faire,' the group stated.

The new site will be designed with a sustainable and responsible approach to performance, energy efficiency, and the quality of the working environment.

'This new manufacture embodies John Lobb's ambition to anchor an exceptional heritage in the contemporary world, with the same standards and loyalty to the craft that have driven it for over 150 years,' the group added in its press release.