Hightouch announced its collaboration with Snowflake to support the launch of Snowflake's new Energy Solutions and help energy organizations use data and AI more effectively across their operations. Through this collaboration, Hightouch, Snowflake, and other industry leaders are empowering oil and gas, power, and utilities providers to modernize infrastructure, improve efficiency, and accelerate progress toward a more reliable and lower-carbon future. As energy companies face pressure to secure critical infrastructure, improve operational resilience, and navigate volatile markets with real-time insight, Hightouch and Snowflake are delivering a unified, governed, and AI-ready data foundation that energy organizations can activate across their business to improve reliability, efficiency, and decision-making.
With Hightouch and Snowflake, joint customers can bring together critical data across IT, OT, and IoT systems to activate AI-powered insights for safer, more efficient operations. Snowflake and Hightouch together help energy organizations: Unify IT, OT & IoT Data for End-to-End Visibility: Break down traditional silos by consolidating business, operational, and market data into one secure platform. provide real-time visibility across exploration, production, transmission/distribution, asset performance, trading/risk management and customer operations.
Manage Asset Health & Improve Asset Performance with AI: Leverage AI and ML models in Snowflake to monitor asset health, reduce unplanned outages, and optimize O&M cost with throughput. Analyze long-term sensor and operational records to proactively detect risks and improve reliability. Use Hightouch to take action on those risks, powering triggered automations in downstream tools and channels.
Improve Safety, Efficiency & Emissions Reduction: Combine field sensor data with enterprise systems to uncover insights that streamline operations, reduce downtime, and support protection of life, property and the environment. Use Hightouch to democratize data access across non-technical teams, and sync that data into the systems that need it. Modernize Infrastructure with Built-In Security & Governance: Enable data consistency, lineage, and compliance across complex energy systems. Scale AI innovation without impacting cybersecurity or regulatory requirements.
Collaborate Across the Energy Value Chain: Use secure data sharing and Snowflake Marketplace to enable multi-party collaboration with suppliers, regulators, asset operators, and service partners. Use Hightouch to make the most of this unified data, granting business users governed and self-serve access. On top of this Snowflake foundation, Hightouch provides marketers and business teams with self-service access to leverage their data and AI, enabling better customer intelligence, personalized marketing and communications, and governed and scalable workloads.


















