Jinro, World's No. 1 Spirit, Partners with Monika Alcobev to Capitalise on India's Rising Demand for Korean Spirits. With Jinro's massive dominance, and with Monika's track record of building new-age categories from the ground up, the company is poised to accelerate this growth through focused brand-building and local consumer adoption.

The launch of Jinro in India comes at a time when Korean culture is connecting strongly with Indian audiences. With Korean cuisine, pop culture and social culture gaining mainstream visibility across India, Soju is emerging as one of the most dynamic and fast-growing spirit categories within the premium segment. The rollout will begin in major metros including Delhi, Haryana, Chandigarh, Uttar Pradesh, Mumbai, Bengaluru, Hyderabad and Goa, followed by a planned expansion into Tier 1 and Tier 2 cities.

Supported by Monika Alcobev's integrated logistics and national distribution network, the launch will feature immersive activations, cultural collaborations, and bar programs designed to bring authentic Korean experiences to Indian consumers. The launch will include Jinro's popular Soju variants such as Chamisul Fresh, Green Grape, Plum, Strawberry, and Peach, catering to both existing Soju enthusiasts and first-time consumers discovering Korean spirits. Through this partnership, Monika Alcobev continues to strengthen its growing portfolio of premium global brands, reinforcing its position as India's trusted brand between international craftsmanship and discerning consumers.

The collaboration highlights the company's ongoing evolution as it builds scale, transparency, and strong foundations for future growth.