HubSpot, Inc. (NYSE:HUBS) entered into an agreement to acquire XFunnel, Inc. for $30 million on October 30, 2025. A cash consideration of $30 million will be paid by HubSpot, Inc. As part of consideration, $30 million is paid towards common equity of XFunnel, Inc. The transaction is subject to customary post-closing adjustments and conditions.
The acquisition is expected to close during the fourth quarter ended December 31, 2025.
HubSpot, Inc. provides a customer platform that helps businesses grow better. It delivers seamless connection for customer-facing teams with an artificial intelligence (AI)-powered platform that includes engagement hubs, a smart customer relationship management product (CRM), and a connected ecosystem with over 1,700 app marketplace integrations, a community network, and educational content. Its engagement hubs include Marketing Hub, Sales Hub, Service Hub, Operations Hub, content management system Hub and Commerce Hub, that enable companies to attract, engage, and delight customers throughout the customer lifecycle. The Smart CRM is the foundational layer that combines customer data with AI to power the entire customer platform with unified customer profiles and tools to manage and govern team and business processes. It focuses on selling to mid-market business-to-business (B2B) companies. It also offers B2B subscription billing management and configure, price, quote (CPQ) solutions.
