iA Financial Group announced a strategic partnership with Empathy. Beginning in Spring 2026, Canadian beneficiaries of iA's Individual Life products will gain access to Empathy's award-winning Loss Support solution--an innovative blend of advanced technology and human-first care designed to provide emotional, logistical, and administrative assistance during bereavement. Through this collaboration, iA beneficiaries will benefit from: Dedicated Care Managers offering one-on-one guidance and emotional support; Step-by-step plans for funeral arrangements, estate administration, taxes, and more; Practical tools to close accounts, prevent fraud, and organize essential paperwork; Comprehensive grief resources, including expert audio guides, articles, and meditations; Multi-channel access via app, web, email, or phone--ensuring help is always within reach.
This initiative positions iA as an industry leader, redefining bereavement support to go far beyond financial benefits. By offering comprehensive care that combines compassion, innovation, and practical assistance, iA ensures every family experiences trust, understanding, and peace of mind. iA is committed to sustainability and believe supporting physical, mental, and financial health helps families thrive now and fosters long-term resilience.
