Innovid's Feature Beat--your regular look at the latest product enhancements designed to make advertising smarter, faster, and more impactful across every screen. From streamlined production workflows to new integrations and expanded publisher support, these features are built to unify cross-publisher activation and help teams stay ahead of the ever-evolving social landscape: New Platform Support--Reddit Now Live on Social Ads Manager: Innovid now supports full Reddit ads management, enabling creative trafficking, campaign setup, delivery, and measurement alongside other social channels. This initial release brings Reddit into the same consolidated workflow social teams rely on today, reducing platform switching while improving transparency and cross-publisher control.
Actionable Optimization Signals--Now Supporting Meta's Opportunity Score: Innovid's Social Ads Manager now surfaces Meta's Opportunity Score, giving teams a clearer, more strategic view of where optimizations can make the biggest impact. Marketers can now review recommendations through an enterprise lens, understand which auto-optimizations align with their unique strategies, and apply changes directly within Innovid alongside other campaign workflows. It's a smarter, more integrated way to drive performance across Meta without adding new steps or complexity.
Scale Click Tracking Effortlessly--Google CM360 Integration: Measuring ad efficacy is a challenge, especially across large campaigns. Innovid's new Google CM360 integration enables teams to generate and apply both click and impression trackers in bulk within Social Ads Manager. Marketers can also customize how trackers are built for CM360 campaigns, placements, and ad hierarchies across Meta, Pinterest, Snap, and TikTok, with more publisher support to follow.
Clarity at a Glance--Cross- publishers Performance Dashboard: Keeping pace with social performance shouldn't require digging through dozens of tabs. This new dashboard view brings spend and performance into a single, visual summary across every publisher. Marketers get instant clarity on what's working, what needs work, and where to reallocate for maximum impact (all in one view.).
Faster Creative Access--Digital Asset Manager Integrations: Social teams can instantly upload hundreds of URL links to finalized assets directly via new Digital Asset Manager (DAM) integrations. What used to be a painting, click-by-click trafficking process is now instant. With DAM integrations, teams can bulk- upload finalized asset URLs at once, eliminating repetitive setup and preserving existing workflows across every publisher.
