Insp Inspired Thinking Group (ITG) has announced it will integrate Adobe Firefly's generative AI capabilities into its Storyteq CMP content marketing platform. Adobe Firefly Services enhances Storyteq's existing AI capabilities, giving users seamless access to Adobe's creative and generative AI models. ITG's proprietary Halo Intelligence will be paired with Adobe Firefly's generative AI and creative capabilities to help suggest the most effective content to engage customers with AI data analysis.
Adobe Firefly Services will enhance ITG's global creative services as well as Storyteq, and the integration of ITG's AI with Firefly will help drive efficiencies across areas such as content briefing, workflows, approvals and compliance.
Adobe Inc. specializes in the development of software for content design, publication and visual distribution. Net sales break down by product family as follows:
- digital media software (74.3%): primarily creation, illustration, viewing, conversion and digital contents broadcasting;
- online marketing and business process management software (24.7%): web publishing, information security, business resources planning, document production management, application automation software, etc.;
- other (1%): software for high-definition printing, online training, etc.
Net sales break down by source of income between sales of subscriptions (96.4%), sales of services (2.3%; consulting, training, maintenance and technical support services) and sales of products (1.3%).
Net sales are distributed geographically as follows: the United States (52.7%), Americas (6.7%), Europe/Middle East/Africa (26.5%) and Asia/Pacific (14.1%).
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