Integral Ad Science announced that Kamelia Ayrafar, Head of AI, Members at Netflix, joined IAS?s Board of Directors, effective March 12, 2026. Kamelia is a seasoned technology executive with extensive experience building and scaling artificial intelligence (AI) across platforms and companies. She brings deep expertise in artificial intelligence and product innovation to help guide IAS?s technology strategy and long-term growth.
As Head of AI at Netflix, Kamelia led the development and deployment of AI at global scale, powering some of the world?s most advanced personalization and content systems. Prior to Netflix, she was at Google, where she co-founded and led engineering for major AI products, including Gemini Enterprise and business, Google Agentspace and Vertex AI Search. She also served as EVP, Chief Algorithms and Analytics Officer, and a board member at Overstock.com (Bed Bath and Beyond), where she oversaw engineering, AI and product. Earlier in her career, she worked at Etsy helping embed machine learning and AI across the organization.
Kamelia joins fellow Board members Bob Lord and Krishan Bhatia who joined IAS?s Board of Directors in January.
