PUMA SE

PUM

DE0006969603

Footwear

Real-time Estimate Tradegate Other stock markets 09:15:20 2026-04-15 am EDT			5-day change	1st Jan Change
24.82 ^EUR	+1.45%		+6.02%	+11.39%

Apr. 14	HSBC Says FY26 'Transition Year' for Puma, Ownership Change Gives Hope	MT
Apr. 14	Expansion Drives Growth: Decathlon Reports Higher Revenue	DP

Investor Ashley's Entry Boosts Puma Shares

Published on 03/05/2026 at 06:44 am EST

dpa-AFX - Translated by Marketscreener - See original

PUMA SE

+1.45%

ANTA SPORTS PRODUCTS LIMITED

-1.41%

FRASERS GROUP PLC

-1.72%

FRANKFURT (dpa-AFX Broker) - The entry of British billionaire and investor Michael Ashley into Puma sent the company's share price soaring on Thursday. By midday, shares had climbed nearly six percent to €22.91. Since December, the stock has hovered around the €23 mark, at times experiencing significant swings in both directions.

Ashley has built up a stake of around 5.8 percent in the sportswear manufacturer, primarily through derivatives. This would make the investor the company's second-largest shareholder. At the end of January, Chinese conglomerate Anta Sports Products announced plans to acquire the roughly 29 percent stake held by the French billionaire Pinault family for around €1.5 billion./bek/nas/men

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Stocks mentioned in the article

Add to a list 0 selected To use this feature you must be a member Log in Sign up	Approximate price	Change	5d. change	Capi.
PUMA SE	24.82EUR	+1.45%	+6.02%	4.25B
ANTA SPORTS PRODUCTS LIMITED	83.75HKD	-1.41%	+3.20%	30.33B
FRASERS GROUP PLC	658.50GBX	-1.72%	-0.98%	3.92B

Latest news about PUMA SE

Apr. 14	HSBC Says FY26 'Transition Year' for Puma, Ownership Change Gives Hope	MT
Apr. 14	Expansion Drives Growth: Decathlon Reports Higher Revenue	DP
Apr. 10	AlphaValue/Baader Europe Downgrades Puma to Reduce, Lifts PT	MT
Apr. 10	Adidas rallies on upbeat Citi outlook - Puma also gains	DP
Apr. 02	Nike: A colossus with feet of clay
Apr. 01	Adidas and Puma defy Nike influence as market sentiment provides tailwinds	DP
Apr. 01	PUMA SE : UBS reiterates its Neutral rating	ZD
Mar. 24	Puma Price Target, Estimates Tweaked as AlphaValue/Baader Europe Notes FY25 Performance, Guidance	MT
Mar. 23	Mike Ashley's Frasers raises exposure in UK online retailer ASOS	RE
Mar. 23	PUMA: Transition year weighs, Anta boosts confidence
Mar. 23	PUMA SE : RBC reaffirms its Neutral rating	ZD
Mar. 16	Puma announces long-term partnership with VfL Gummersbach	RE
Mar. 16	PUMA SE : UBS reiterates its Neutral rating	ZD
Mar. 13	Puma says Shijia Ding holds 33.7% of total voting rights in company as of 10 March 2026	RE
Mar. 12	Dick's Sporting Goods forecasts annual sales above estimates on steady demand	RE

Chart PUMA SE

Duration

Period

PUM: Dynamic Chart

Company Profile

PUMA SE is a Germany-based company engaged in designing, developing, selling and marketing sports footwear, apparel and accessories. The Company's segments include Europe, the Middle East and Africa (EMEA), the Americas (North and Latin America) and Asia/Pacific. The Company offers performance, as well as sport style products across six business units: Teamsport, Running and Training, Basketball, Golf, Motorsport, Sportstyle, Accessories and Licensing. The Company is engaged in the sale of products from the PUMA and COBRA Golf brands through the wholesale and retail trade, as well as from sales directly to consumers in its retail stores and online stores. The Company markets and distributes its products across the world primarily through its subsidiaries in approximately 120 countries. For various product segments, such as fragrances, eyewear and watches, the Company issues licenses authorizing independent partners to design, develop and sell these products.

Employees

19,416

Sector

Footwear

Calendar

Apr. 29 - Earnings release - Q1 2026

More about the company