Ipsos has announced the acquisition of Seventh Decimal, a technology research company specializing in Out-Of-Home (OOH) advertising audience measurement. Founded in 2019 and based in the United Arab Emirates, Seventh Decimal is still in the early stages of its development and will benefit from Ipsos' support to expand. No financial details have been disclosed.
Building on its proprietary and recognized expertise in mobility, the company offers measurement services related to exposure to out-of-home advertising for brands, media agencies, and media owners.
Its platform provides both predictive and post-campaign analyses, including reach (number of people reached), frequency of exposure, and detailed results for both static and digital displays.
By integrating Seventh Decimal's technology, Ipsos strengthens its leadership position in out-of-home advertising measurement and enhances its portfolio of advanced mobility analytics services.
The combined offering will serve as a benchmark in the field of out-of-home advertising and will enable advanced indicators such as cross-media comparisons.
Ipsos is one of the world's leading market research companies. Net sales break down by type of customer as follows:
- consumers (49.2%): dissemination of barometric studies (to monitor changes in brand awareness and image), studies to measure the effectiveness of advertising campaigns, market studies, etc. The group also provides media research (including positioning research and audience measurement research for the press, TV, radio and Internet);
- clients and employees (20.7%): including the development of recruitment site studies, employee engagement measures, quality measurement, customer satisfaction and retention;
- physicians and patients (15.2%): development of case studies of the physician network, customer segmentation and targeting, market evaluation, sales force effectiveness, patient flow and satisfaction, etc.;
- citizens (14.9%): dissemination of studies of public opinion trends, studies of changes in lifestyles, etc.
Net sales are distributed geographically as follows: Europe/Middle East/Africa (45.6%), Americas (37.6%) and Asia/Pacific (16.8%).
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