Global optimism has taken a hit in 2025 with a 7-point drop in citizens around the world feeling optimistic about themselves and about their community. Now just 59% say they are optimistic about themselves and their family and 45% are optimistic about the city or town where they live. This drop in optimism is striking and has broad implications for corporate and policy leaders alike.
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Ipsos SA published this content on September 22, 2025, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on September 22, 2025 at 15:01 UTC.
Ipsos is one of the world's leading market research companies. Net sales break down by type of customer as follows:
- consumers (49.2%): dissemination of barometric studies (to monitor changes in brand awareness and image), studies to measure the effectiveness of advertising campaigns, market studies, etc. The group also provides media research (including positioning research and audience measurement research for the press, TV, radio and Internet);
- clients and employees (20.7%): including the development of recruitment site studies, employee engagement measures, quality measurement, customer satisfaction and retention;
- physicians and patients (15.2%): development of case studies of the physician network, customer segmentation and targeting, market evaluation, sales force effectiveness, patient flow and satisfaction, etc.;
- citizens (14.9%): dissemination of studies of public opinion trends, studies of changes in lifestyles, etc.
Net sales are distributed geographically as follows: Europe/Middle East/Africa (45.6%), Americas (37.6%) and Asia/Pacific (16.8%).
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