JCDecaux announces that it has won an 8+2-year contract with the Helsinki City Transport Authority (Finland) and Länsimetro Oy (a Finnish construction company) to operate advertising space in Helsinki and Espoo metro stations. This new agreement, effective from July 1, 2026, extends a partnership established in 2009.
The metro connecting Helsinki and Espoo welcomes more than one million passengers each week and is the main artery of the Finnish transport network. JCDecaux will deploy state-of-the-art advertising equipment, including LED screens integrated into the environment of the 30 stations.
Jean-François Decaux, Chairman of the Executive Board and Co-CEO, emphasizes that this project will make the metro "a showcase for digital out-of-home (DOOH) media in Finland," thereby strengthening JCDecaux's national presence, which already spans 59 cities and municipalities.
JCDECAUX SE is No. 1 in the world for outdoor communication. Net sales break down by type of surface as follows:
- urban furniture (50.8%; No. 1 worldwide): sales of advertising space in malls and on urban furniture bus shelters, automated public toilets, newspaper kiosks, signboards, etc.; 629,737 advertising surfaces marketed at the end of 2024), sale, leasing, and maintenance of urban furnishings. The group is also No. 1 worldwide for self-service bicycle rentals;
- transportation vehicles and terminals (35.3%; No. 1 worldwide): sales of advertising space in 157 airports, on and in buses, subways, trains, tramways, train stations, and transit terminals. At the end of 2024, the group sold 340,848 advertising surfaces;
- traditional and lighted billboards (13.9%; No. 1 in Europe): 121,226 advertising surfaces marketed.
Net sales are distributed geographically as follows: France (17.7%), the United Kingdom (11%), Europe (29.4%), Asia/Pacific (21.1%), North America (7.7%) and other (13.1%).
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