JCDecaux SE announced that following a competitive tender, it has been awarded an 8+2 year contract with Helsinki City Transport Authority (HKL) and Lansimetro Oy to operate all advertising spaces in Helsinki and Espoo metro stations. Starting from July 1st, 2026, the new contract continues the strong partnership between JCDecaux, HKL and Lansimetro Oy, which started in 2009. The metro line in Finland's capital city Helsinki and in the second larger city Espoo, attracts over 1 million commuters weekly and is the backbone of public transportation.

JCDecaux will build a advertising inventory equipped with the latest technologies in altogether 30 metro stations. The new LED screens will be perfectly integrated into the subway environment and provide an unprecedented ad experience.